Stereo Type: A Typography Exhibition
Cultural Research & Exhibition Design
A research-based exhibition exploring the relationship between typography, culture, and consumer perception. Stereo Typeinvestigates how typefaces carry cultural memory and bias, using interactive displays, global mapping, and brand analysis to uncover how typography informs identity and belonging.
Scope of Work
+ Research & Writing
+ Exhibition Design
+ Visual Systems
+ Typography
+ Environmental Graphics
+ Interactive Experience
Insight
Typography is more than design — it's a vessel of culture, history, and assumption. Many typefaces carry implicit associations that influence how viewers interpret language, especially when tied to ethnicity, geography, or stereotype. In branding, this shapes perceptions of authenticity and trust. Stereo Type investigates these intersections, asking how typefaces reinforce or challenge cultural narratives.
Action
Designed and curated a typography exhibition that included a historical timeline, a world map of typographic influence, product case studies (e.g. Goya, Sriracha, Pocky), and a participatory feedback wall. Visitors explored how font choices shape perception and participated in a survey to reflect on their own biases. The exhibit serves as a critical and creative exploration of representation in design.
Cultural Research + Visual Systems
Explored the cultural impact of typography through five key lenses: historical evolution, global influence, packaging design, consumer behavior, and visual bias. This multidisciplinary research examined how typefaces shape perceptions of identity and authenticity, influencing everything from branding to purchasing decisions. Insights from this study informed both the exhibit’s narrative and spatial strategy. A cohesive visual system — including typographic hierarchies, iconography, color, and wayfinding — was designed to translate complex ideas into clear, interactive touchpoints, creating an experience that was both educational and immersive.
Exhibition Design
Brought the research to life through a full-scale exhibit installation showcased at the 2025 Syracuse University Communications Design Senior Showcase. Designed the spatial layout, flow, and visual storytelling elements, including global mapping, historical timelines, and interactive walls — creating an environment that invited both reflection and participation.
